Over the past two years, a growing number of professional salons across Europe have transformed their daily workflow by consistently using the 5L professional range from smith&burton — including the award-winning Detangler with its powerful 1:20 dilution ratio.
That means:
5 litres = up to 100 litres of ready-to-use premium performance.
But this is not just about efficiency.
It’s about raising standards — in coat health, workflow, and perceived value.
Not Just Detangling. True Coat Conditioning.
The smith&burton Detangler is a luxurious, high-performance conditioning formula designed to:
- Remove mats, knots and tangles effortlessly
- Improve elasticity and coat resilience
- Prevent future matting
- Leave no sticky residue or heavy build-up
- Deliver a smooth, silky, high-shine finish
It can be used directly on problem areas or lightly misted over the entire coat as a leave-in conditioner — remaining active on the coat to help prevent further tangling.
And yes — it is cat friendly and safe for frequent professional use.
The Science Behind the Smoothness
What sets this formula apart is its synergy of high-performance plant-based ingredients, crafted in New Zealand and composed of 98% natural origin ingredients.
Hydrolyzed Silk Protein
One of the strongest natural fibres in the world, hydrolyzed silk:
- Forms a protective barrier around each hair follicle
- Anchors to the outer layer of the coat
- Delivers long-lasting smoothness and hydration
- Enhances shine while improving manageability
It strengthens while conditioning — a rare combination in grooming formulations.
Jojoba Seed Oil
A restorative source of moisture and nutrients that:
- Protects against dryness and breakage
- Conditions without heaviness
- Adds softness and flexibility
- Calms and nourishes the skin
Manuka Honey – New Zealand’s “Liquid Gold”
Renowned globally for its bioactive properties, Manuka Honey:
- Enhances natural lustre
- Supports coat hydration
- Contributes to a healthy, glossy finish
Combined with New Zealand botanicals such as Manuka Oil, Flax Extract and Pohutakawa, the formula delivers vitality from root to tip.
Infused with Vitamin E for additional hydration and antioxidant protection, this blend supports both immediate cosmetic results and long-term coat health.
Professional Efficiency: Less Time, More Control
When used consistently, groomers report:
- Less severe matting at repeat appointments
- Reduced brushing time
- Smoother scissoring finish
- More predictable coat behaviour
The coat becomes more elastic, more resilient, easier to separate — meaning knots can be removed more comfortably and painlessly.
This isn’t just about saving minutes.
It’s about improving the grooming experience for both groomer and pet.
Clean Formulation. No Compromise.
What smith&burton leaves out is just as important as what it includes.
Free from:
- Parabens
- SLS / SLES
- Silicone
- Petrochemicals
- Artificial colours
- Synthetic fragrances
- Phthalates
- Mineral oils
- PEGs, PPGs, EDTA and more
The naturally occurring aroma comes solely from the raw functional ingredients — nothing artificial.
Proudly crafted and made in New Zealand.
Quality Supports the Result. The Result Supports the Price.
Across Europe, professional salons are repositioning themselves — confidently increasing prices because their results justify it.
When:
- The coat remains healthier for longer
- The skin appears more balanced
- The finish is visibly smoother and glossier
- Clients notice fewer recurring issues
Value becomes obvious.
Professional experience combined with high-performance botanical formulations creates a new standard.
And when results are consistent, clients understand that proper pricing reflects:
- Professional expertise
- Premium ingredients
- Long-term coat health
- Ethical formulation
Raising the Industry Standard Together
smith&burton’s vision extends beyond grooming.
It is about:
- Improving animal skin and coat health
- Supporting groomers who refuse to compromise
- Restoring respect and value to the grooming profession
The groomer’s expertise, united with silk protein technology and New Zealand botanicals, sets a benchmark that educates the market.
Perfect finish.
Balanced skin.
Silky, resilient coat.
High-shine without build-up.
This is not surface luxury.
This is performance-driven wellbeing.
How to Use in the Salon
- Shake well before use
- Spray directly onto mats or knots
- Allow to sit for at least two minutes for larger tangles
- Gently brush or comb through
- Or lightly mist over dry coat as a leave-in conditioner
- Use as often as required
Professional-grade results, every time.
The Opportunity
If you are ready to:
- Work more efficiently
- Deliver consistently superior results
- Strengthen your salon positioning
- Confidently elevate your pricing
- Offer truly high-performance, clean formulations
Now is the moment.
Raise the standard.
Educate your market.
Lead with quality.
Because when experience meets science-backed, plant-powered performance — the future of grooming belongs to you.